8/7/2023 0 Comments Edmunds compare new carsempowers, educates, and engages visitors by providing them with straightforward information on all aspects of buying, selling, and owning a vehicle. Headquartered in Santa Monica, CA, is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. The comparison tool is powered by 's database, the most accurate, comprehensive and flexible in the automotive industry. "Additionally, it signals a strong confidence in Toyota products." "By offering the Edmund's comparison tool on their Web site, Toyota clearly understands the power of online information," said Jeremy Anwyl, President of. A column in the chart features a Toyota logo whenever the originally selected Toyota has a clear advantage over the other selected vehicles. Moving through the tool, they can examine a series of simple charts that set out ratings, features, performance and specifications of each vehicle. All 2002 or 2003 model year vehicles - including other Toyotas - are available for comparison, and up to eight typically cross-shopped models are conveniently suggested.Īfter making their selections, consumers are presented with basic cost and warranty comparisons. Once a site visitor selects a Toyota vehicle and clicks "Compare," he or she is invited to select up to four vehicles against which they can measure the Toyota. The comparison tool is accessible just one screen away from the Toyota home page. "We offer 's unbiased data on our site, branded as such, so consumers can conduct their research on with the same level of trust and confidence they have when they visit itself." "We recognize that car shoppers place tremendous value on the information available at third-party Web sites like ," stated Steve Sturm, Vice President of Marketing for Toyota Motor Sales. Santa Monica, CA - JAn easy-to-use vehicle comparison tool built by, the Web's leading resource for unbiased automotive information, has been used 500,000 times by visitors to since its launch in April 2002. FOR IMMEDIATE RELEASE Tool Provides Half Million Vehicle Comparisons for Visitors to
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